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Klausen, H. B. (2021). The ambiguity of technology in ASMR experiences: Four types of intimacies and struggles in the user comments on YouTube. Nordicom Review, 42(s4), 124–136. 
Added by: sirfragalot (10/28/21, 10:35 AM)   Last edited by: sirfragalot (11/16/21, 9:05 AM)
Resource type: Journal Article
Peer reviewed
DOI: doi:10.2478/nor-2021-0045
BibTeX citation key: Klausen2021
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Categories: General
Keywords: Ambiguity, Ambivalence
Creators: Klausen
Collection: Nordicom Review
Views: 5/12
Abstract
"Autonomous sensory meridian response (ASMR) is a tingling, static-like sensation in response to specific triggering audio and visual stimuli. Within recent years, ASMR has mostly been associated with videos on YouTube (technologically mediated ASMR) dedi- cated to make the users “tingle”, relax, and feel at ease. In this article, I explore the ambiguity of technology in relation to the ASMR experience and theoretically investigate how viewer-listeners might struggle to obtain an intimate and parasocial interaction in a technologically mediated ASMR context. The article introduces four types of intimacies as well as theoretical concepts of mediated intimacy, immediacy, and parasocial interaction, and I discuss these intimacies and concepts in relation to illustrative comments by some of the pacesetting power users of ASMR."

Added by: sirfragalot  Last edited by: sirfragalot
Notes
Note, despite the title and apparent subject matter, this is about ambivalence rather than ambiguity.
Added by: sirfragalot  Last edited by: sirfragalot
Quotes
p.127    "3D binaural sound (a technique designed to elicit three-dimensional tactile sounds)"   Added by: sirfragalot
Keywords:   Ambiguity
pp.132-133  
"And how can technology be seen as ambiguous in this regard? On the one hand, as noted previously, (mediated) intimacy is encouraged by using techniques such as binaural sonic recording and visual close-ups as well as role-play narratives that remind users of real-life experiences, which are usually associated with physical touch. On the other hand, one could argue that no matter how parahaptic the ASMR experience might feel, there is no way to escape the physical distance and temporal displacement involved in the situation."
  Added by: sirfragalot
Keywords:   Ambiguity
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