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Slater, M., & Garau, M. (2007). The use of questionnaire data in presence studies: Do not seriously likert. Presence: Teleoperators and Virtual Environments, 16(4), 447–456. 
Added by: Mark Grimshaw-Aagaard (09/03/2018, 12:00)   Last edited by: Mark Grimshaw-Aagaard (17/09/2018, 15:23)
Resource type: Journal Article
Peer reviewed
DOI: 10.1162/pres.16.4.447
ID no. (ISBN etc.): 1054-7460
BibTeX citation key: Slater2007a
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Categories: General
Keywords: Immersion, Presence, Presence (definition)
Creators: Garau, Slater
Publisher: MIT Press (Cambridge, Massachusetts)
Collection: Presence: Teleoperators and Virtual Environments
Views: 11/349
Abstract
"The problems of valid design of questionnaires and analysis of ordinal response data from questionnaires have had a long history in the psychological and social sciences. Gardner and Martin (2007, this issue) illustrate some of these problems with reference to an earlier paper (Garau, Slater, Pertaub, & Razzaque, 2005) that studied copresence with virtual characters within an immersive virtual environment. Here we review the critique of Gardner and Martin supporting their main arguments. However, we show that their critique could not take into account the historical circumstances of the experiment described in the paper, and moreover that a reanalysis using more appropriate statistical methods does not result in conclusions that are different from those reported in the original paper. We go on to argue that in general such questionnaire data is treated far too seriously, and that a different paradigm is needed for presence research—one where multivariate physiological and behavioral data is used alongside subjective and questionnaire data, with the latter not having any specially privileged role."
  
Notes

A reponse to critique of (Garau et al. 2005).



Garau, M., Slater, M., Pertaub, D.-P., & Razzaque, S. (2005). The responses of people to virtual humans in an immersive virtual environment. Presence: Teleoperators and Virtual Environments, 14(1), 104–116.
Added by: Mark Grimshaw-Aagaard  Last edited by: Mark Grimshaw-Aagaard
Quotes
p.455   "Presence in our current work is the extent to which participants respond to virtual sensory data as if it were real, where response ranges from unconscious physiological responses, through behavioral responses, through to feelings, emotions and thought"   Added by: Mark Grimshaw-Aagaard
Keywords:   Immersion Presence Presence (definition)
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