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Egermann, H. (2019). Creating a brand image though music: Understanding the psychological mechanisms behind audio branding. In M. Grimshaw-Aagaard, M. Walther-Hansen & M. Knakkergaard (Eds), The Oxford Handbook of Sound and Imagination Vol. 2, (pp. 349–367). New York: Oxford University Press. 
Added by: sirfragalot (05/19/2021 08:50:43 AM)   
Resource type: Book Article
Peer reviewed
BibTeX citation key: Egermann2019
View all bibliographic details
Categories: Sound Design
Keywords: Imagination, Sound branding
Creators: Egermann, Grimshaw, Knakkergaard, Walther-Hansen
Publisher: Oxford University Press (New York)
Collection: The Oxford Handbook of Sound and Imagination
Views: 5/10
WIKINDX 6.4.9 | Total resources: 1084 | Username: -- | Bibliography: WIKINDX Master Bibliography | Style: American Psychological Association (APA)

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