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Gustafsson, C. (2019). Sonic branding: From brand image to brand imagination. In M. Grimshaw-Aagaard, M. Walther-Hansen & M. Knakkergaard (Eds), The Oxford Handbook of Sound and Imagination Vol. 1, (pp. 359–375). New York: Oxford University Press. 
Added by: Mark Grimshaw-Aagaard (19/05/2021, 09:10)   
Resource type: Book Chapter
Peer reviewed
BibTeX citation key: Gustafsson2019
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Categories: Sound Design
Keywords: Sound branding
Creators: Grimshaw-Aagaard, Gustafsson, Knakkergaard, Walther-Hansen
Publisher: Oxford University Press (New York)
Collection: The Oxford Handbook of Sound and Imagination
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