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Brunsson, N., Rasche, A., & Seidl, D. (2012). The dynamics of standardization: Three perspectives on standards in organization studies. Organization Studies, 33(5-6), 613–632. 
Added by: Mark Grimshaw-Aagaard (12/14/23, 8:12 AM)   Last edited by: Mark Grimshaw-Aagaard (12/14/23, 8:58 AM)
Resource type: Journal Article
Language: en: English
Peer reviewed
DOI: 10.1177/0170840612450120
BibTeX citation key: Brunsson2012
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Categories: General
Keywords: Standards
Creators: Brunsson, Rasche, Seidl
Collection: Organization Studies
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"This paper suggests that when the phenomenon of standards and standardization is examined from the perspective of organization studies, three aspects stand out: the standardization of organizations, standardization by organizations and standardization as (a form of) organization. Following a comprehensive overview of existing research in these three areas, we argue that the dynamic aspects of standardization are under-represented in the scholarly discourse. Furthermore, we identify the main types of tension associated with standardization and the dynamics they generate in each of those three areas, and show that, while standards and standardization are typically associated with stability and sameness, they are essentially a dynamic phenomenon. The paper highlights the contributions of this special issue to the topic of standards as a dynamic phenomenon in organization studies and makes suggestions for future research."
p.614   The purpose of the numerous national standardization organizations set up around the turn of the 20th Century "was to create sets of rules for the design of industrial products so that firms could produce goods that were comparable in their key aspects."   Added by: Mark Grimshaw-Aagaard
Keywords:   Standards
p.614   Provides three perspectives: "First, the standardization of organizations relates to how standards are adopted, diffused, implemented, avoided and altered in the course of their implementation. Second, standardization by organizations concerns the fact that most standards are the product of formal organizations. Last but not least, standardization can be viewed as a form of organization. In the latter context, standards provide organization outside of formal organizations and hence can be perceived as an important governance mechanism underlying many aspects of contemporary society."   Added by: Mark Grimshaw-Aagaard
Keywords:   Standards
p.616   Provide a definition of a standard based on three defining characteristics: "A standard can be defined as a rule for common and voluntary use, decided by one or several people or organizations."   Added by: Mark Grimshaw-Aagaard
Keywords:   Standards
p.619   "experts are seen as rationalizing agents who lend legitimacy and authority to the content of a standard"   Added by: Mark Grimshaw-Aagaard
Keywords:   Standards
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