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Jennett, C. I. (2010). Is game immersion just another form of selective attention? An empirical investigation of real world dissociation in computer game immersion. Unpublished thesis PhD, University College London, United Kingdom. 
Added by: sirfragalot (09/21/2010 05:17:21 AM)   Last edited by: sirfragalot (09/21/2010 09:17:27 AM)
Resource type: Thesis/Dissertation
BibTeX citation key: Jennett2010a
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Categories: General
Keywords: Immersion
Creators: Jennett
Publisher: University College London (United Kingdom)
Views: 6/384
Abstract
"When your daughter is playing video-games and you call her to dinner but she fails to respond, do you assume she heard you and ignored you? Everyday descriptions of game immersion suggest that the real world dissociation experienced by gamers could be an extreme form of selective attention. If this were the case, this would mean that your daughter really did not hear you call, due to the complexity of the game environment and a lack of available cognitive resources.

This thesis describes a grounded theory that suggests that immersion is a result of self-motivated attention which is enhanced through feedback from the game. Five experimental studies are then described. The experimental studies show that the extent to which a player thinks they are doing well in the game significantly affects their level of immersion, as measured via the Immersive Experience Questionnaire; and has objective effects on their awareness of other things in the environment, namely recall of auditory distracters and reaction time to a visual distracter.

Together the evidence suggests that immersion cannot be accounted for solely by selective attention: much of the real world is attenuated during game-play due primarily to the gamer’s motivation to continue the immersive experience. Interestingly, the auditory items that do get through the attenuation filter and are heard by the gamer are those that are personal in some way; so if you used your daughter’s name when you called her, and she did not respond, then based on our findings one might suggest that she chose to ignore you in order to keep her sense of immersion.

Additionally, the final experiment shows a dissociation between immersion and cognitive load. This suggests that the differences in immersion were not a result of increased sensory features or task demands, but purely due to motivation."
Added by: sirfragalot  Last edited by: sirfragalot
Quotes
   'one could argue that “Tetris” is still an immersive experience, as attested by its immense popularity'   Added by: sirfragalot
Keywords:   Immersion
p.192   "The interview findings of Study One revealed that due to their sense of progression in the game, players were less aware of time, changes in lighting (daylight turning to nightfall and vice versa) and changes in proprioception (fingers sore from button-pressing). Interestingly players also described themselves as being less aware of sounds - but some sounds more than others. Irrelevant distracters, such as the TV playing in the background, were less likely to be noticed than relevant distracters, such as someone calling your name (personally-relevant) or a sound related to the game but not coming from the game (gamerelevant). Thus we suggest that some kind an attention filter is at work for the processing of sounds during game-play: when a person is having a successful interaction with the game there is greater selectivity for relevance.

These findings concerning the processing of sounds share striking similarities with findings from the Auditory SA literature, particularly Treisman (1960)’s Attenuation Theory."   Added by: sirfragalot
Keywords:   Engagement perception Stimulus
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