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Crisinel, A.-S., & Spence, C. (2010). A sweet sound: Food names reveal implicit associations between taste and pitch. Perception, 39(3), 417–425. 
Added by: sirfragalot (05/04/2016 07:27:56 AM)   
Resource type: Journal Article
Peer reviewed
DOI: 10.1068/p6574
BibTeX citation key: Crisinel2010
View all bibliographic details
Categories: General
Keywords: Cross-modality, Taste
Creators: Crisinel, Spence
Publisher: Sage Journals
Collection: Perception
Views: 4/209
"Sounds (high- and low-pitched) have been shown to be implicitly associated with basic tastes (sour and bitter—see Crisinel and Spence, 2009 Neuroscience Letters 464 39–42). In the present study, a version of the implicit association test was used to assess the strength of the association between high-pitched sounds and names of sweet-tasting foodstuffs, and between low-pitched sounds and names of salty-tasting foodstuffs (experiment 1). A similar task, the go/no-go association task was then used to evaluate the relative strengths of these associations (experiment 2). Analysis of the sensitivity of participants' responses suggested that both sour- and sweet-tasting (names of) food items were associated with high-pitched sounds. This result highlights the existence of robust cross-modal associations between certain sounds and basic tastes."
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