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Sas, C., & O'Hare, G. (2003). The presence equation: An investigation into cognitive factors underlying presence. Presence: Teleoperators and Virtual Environments, 12(5), 523–537. 
Added by: sirfragalot (02/23/2017 01:27:55 PM)   Last edited by: sirfragalot (09/17/2018 04:41:42 PM)
Resource type: Journal Article
Peer reviewed
DOI: 10.1162/105474603322761315
ID no. (ISBN etc.): 1054-7460
BibTeX citation key: Sas2003
View all bibliographic details
Categories: General
Keywords: Immersion, Presence, Presence (definition), Self-presence
Creators: O'Hare, Sas
Publisher: MIT Press (Cambridge, Massachusetts)
Collection: Presence: Teleoperators and Virtual Environments
Views: 2/149
"The relationship between presence and cognitive factors such as absorption, creative imagination, empathy, and willingness to experience presence was investigated. Presence was defined, operationalized, and measured using a questionnaire that we devised. Absorption and creative imagination were measured using questionnaires developed in the area of hypnosis, and empathy was assessed through an interpersonal reactivity index. Results indicated significant correlations between presence and each cognitive factor. They showed that persons who are highly fantasy prone, more empathic, more absorbed, more creative, or more willing to be transported to the virtual world experienced a greater sense of presence. Regression analysis led to a pres ence equation, which could be used to predict presence based on the investigated cognitive factors. Findings are congruent with user characteristics presented by the pres ence literature and support the position that individual dif ferences are important for the study of presence."
Added by: sirfragalot  Last edited by: sirfragalot

"Presence is a psychological phenomenon, through which one’s cognitive processes are oriented toward another world, either technologically–mediated or imaginary, to such an extent that he or she experiences mentally the state of being (there), similar to one in the physical reality, together with an imperceptible sliding of focus of consciousness to the proximal stimulus located in that other world."

  Added by: sirfragalot
Keywords:   Immersion Presence Presence (definition)
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